8 weeks

Campaign brochure and further collateral to promote the cause

I created a brochure for a new sub-brand within CABI, “Invasive Species”. I put together a storyboard and then we commissioned an illustrator to provide some initial character sketches. I then worked from these sketches to create an A3 newspaper style brochure. I worked with members of the marketing team to decide on the copy, but I led on the design. We used the character ‘Peace’ to tell the narrative of the invasive species programme, the work that it is doing and how others can become a part of it. Pages of the brochure have since been developed into exhibition stands, posters and infographics.